Fitness Platform
Beher
Beher
Designing a centralized workout platform to replace manual PDF delivery — enabling a fitness coach to scale her client base, manage training plans, and handle subscriptions from a single system.
Designing a centralized workout platform to replace manual PDF delivery — enabling a fitness coach to scale her client base, manage training plans, and handle subscriptions from a single system.
Year
Year
2025
2025
Role
Role
UI Design · Web Dev
UI Design · Web Dev
Tools
Tools
Figma · Wordpress
Figma · Wordpress
Audience
Audience
Fitness clients seeking guided workouts
Fitness clients seeking guided workouts
The Problem
Before Beher, the fitness coach behind the brand was running her business manually: sending each client a custom PDF with links to their YouTube workout videos. As her client base grew, this system became unsustainable — there was no way to manage multiple clients at once, distribute coupon codes, or track who had access to which plan.
The goal was to design and build a platform that centralized everything: training plan management, client onboarding, subscription handling, and coupon distribution — while remaining simple enough for non-technical users (both the coach and her clients) to use without friction.
Before Beher, the fitness coach behind the brand was running her business manually: sending each client a custom PDF with links to their YouTube workout videos. As her client base grew, this system became unsustainable — there was no way to manage multiple clients at once, distribute coupon codes, or track who had access to which plan.
The goal was to design and build a platform that centralized everything: training plan management, client onboarding, subscription handling, and coupon distribution — while remaining simple enough for non-technical users (both the coach and her clients) to use without friction.
Before Beher, the fitness coach behind the brand was running her business manually: sending each client a custom PDF with links to their YouTube workout videos. As her client base grew, this system became unsustainable — there was no way to manage multiple clients at once, distribute coupon codes, or track who had access to which plan.
The goal was to design and build a platform that centralized everything: training plan management, client onboarding, subscription handling, and coupon distribution — while remaining simple enough for non-technical users (both the coach and her clients) to use without friction.
My Role
I was involved in both the design and development of the Beher platform as part of the project team. On the design side, I covered the client-facing experience — plan browsing, onboarding, and workout access — as well as the coach's admin dashboard for managing plans, clients, and promotions. I also contributed to the development and deployment of the platform. The project required thinking simultaneously about two very different user types: clients who needed a clean, motivating workout experience, and an admin user (the coach) who needed operational control without complexity.
I was involved in both the design and development of the Beher platform as part of the project team. On the design side, I covered the client-facing experience — plan browsing, onboarding, and workout access — as well as the coach's admin dashboard for managing plans, clients, and promotions. I also contributed to the development and deployment of the platform. The project required thinking simultaneously about two very different user types: clients who needed a clean, motivating workout experience, and an admin user (the coach) who needed operational control without complexity.
I was involved in both the design and development of the Beher platform as part of the project team. On the design side, I covered the client-facing experience — plan browsing, onboarding, and workout access — as well as the coach's admin dashboard for managing plans, clients, and promotions. I also contributed to the development and deployment of the platform. The project required thinking simultaneously about two very different user types: clients who needed a clean, motivating workout experience, and an admin user (the coach) who needed operational control without complexity.
Process
Discovery
Discovery
01
Mapped the coach's existing workflow to understand what needed to be digitized and what needed to be reinvented.
Mapped the coach's existing workflow to understand what needed to be digitized and what needed to be reinvented.
User Flows
User Flows
02
Designed separate flows for clients (sign up, browse plans, access workouts) and admin (create/edit plans, manage clients, issue coupons).
Designed separate flows for clients (sign up, browse plans, access workouts) and admin (create/edit plans, manage clients, issue coupons).
UI Design
UI Design
03
Designed all screens in Figma: landing page, onboarding, workout library, plan detail, and admin dashboard.
Designed all screens in Figma: landing page, onboarding, workout library, plan detail, and admin dashboard.
Development
Development
04
Built and deployed the platform, implementing subscription logic, coupon handling, and content management.
Built and deployed the platform, implementing subscription logic, coupon handling, and content management.
Key Choices
Separate client and admin experiences
Separate client and admin experiences
Rather than building a unified interface for both roles, the platform uses clearly distinct modes — a client-facing frontend and a dedicated admin panel — preventing cognitive overload for both user types.
Rather than building a unified interface for both roles, the platform uses clearly distinct modes — a client-facing frontend and a dedicated admin panel — preventing cognitive overload for both user types.
Rather than building a unified interface for both roles, the platform uses clearly distinct modes — a client-facing frontend and a dedicated admin panel — preventing cognitive overload for both user types.
Visual energy in the client experience
Visual energy in the client experience
The workout interface was designed to feel motivating and clean — using strong typography, clear progress indicators, and an uncluttered layout — because the emotional experience of using the app affects whether clients return.
The workout interface was designed to feel motivating and clean — using strong typography, clear progress indicators, and an uncluttered layout — because the emotional experience of using the app affects whether clients return.
The workout interface was designed to feel motivating and clean — using strong typography, clear progress indicators, and an uncluttered layout — because the emotional experience of using the app affects whether clients return.
Coupon system integrated into onboarding
Coupon system integrated into onboarding
Coupon redemption was embedded directly into the sign-up flow rather than treated as an afterthought, removing a key friction point that previously required manual coordination between coach and client.
Coupon redemption was embedded directly into the sign-up flow rather than treated as an afterthought, removing a key friction point that previously required manual coordination between coach and client.
Coupon redemption was embedded directly into the sign-up flow rather than treated as an afterthought, removing a key friction point that previously required manual coordination between coach and client.
The Result
A fully designed and deployed LMS platform: client-facing app with plan browsing, workout access, and subscription management, plus an admin panel for the coach to manage all content and clients.
A fully designed and deployed LMS platform: client-facing app with plan browsing, workout access, and subscription management, plus an admin panel for the coach to manage all content and clients.
A fully designed and deployed LMS platform: client-facing app with plan browsing, workout access, and subscription management, plus an admin panel for the coach to manage all content and clients.
Outcome
The platform directly enabled the coach to grow her business — since launch, she has been able to manage a significantly larger number of clients simultaneously, something that was simply not possible with the manual PDF workflow.
This project reinforced a key principle: the best business tool is the one that removes the manual work without creating new complexity. Every design decision was evaluated against a simple question: does this make the coach's day easier or harder?
The platform directly enabled the coach to grow her business — since launch, she has been able to manage a significantly larger number of clients simultaneously, something that was simply not possible with the manual PDF workflow.
This project reinforced a key principle: the best business tool is the one that removes the manual work without creating new complexity. Every design decision was evaluated against a simple question: does this make the coach's day easier or harder?
The platform directly enabled the coach to grow her business — since launch, she has been able to manage a significantly larger number of clients simultaneously, something that was simply not possible with the manual PDF workflow.
This project reinforced a key principle: the best business tool is the one that removes the manual work without creating new complexity. Every design decision was evaluated against a simple question: does this make the coach's day easier or harder?